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Pre Built  
Custom 
Use in a Campaign
Personalise Confirmation
Reporting

MicroMoments are images with values assigned to them, for use within an email template. Once clicked, the associated value will then be reported against the contact in the campaign so you can clearly see what answers have been given and by whom.

You can encourage engagement with creative MicroMoments for your customers to provide immediate feedback to a single question, but if required, it can continue on to a form or survey to collect further feedback.

Pre-built

There are a number of pre-built MicroMoments in the platform shown in grey, ready for use.

CSAT

Customer Satisfaction Score (CSAT) is a basic measurement of a customer's satisfaction with a brand's product and/or services.
A CSAT score above 80% is said to be desirable but it will vary by industry and the business location. CSAT scores are very helpful for pinpointing issues, especially if you use them to grade different parts of your business. CSAT scores are a great indicator of customer loyalty and brand advocacy, both of which affect your sales.

Yes or No

Use this option alongside a question.

Acceptance

Use this option alongside a statement.

Marketing Compliance

Use this option alongside a statement e.g. Please click below if you would like to Opt In to this service

Communication Preferences

Use this option to redirect the contacts to the communication preferences you have entered in Admin > Marketing Settings.

Upon clicking, the contact will be redirected to this page:

Upon clicking Update, the contact will be redirected to a standard thank you page. The interaction will also be marked on the contact profile timeline. 

To begin creating your own bespoke MicroMoments

Templates > MicroMoments > Create >Enter a Name > Create

Drag and drop layout options from the left hand side. Hovering over the image will give you the name of the layout feature you are adding.

Clicking on the layout option you have selected will show the available edit options on the left blade.

Multiple columns

There is the ability to have up to 5 columns in a MicroMoment for the text and image layouts.

Click on the plus sign to add columns, click on the minus to delete a column.

Once the content has been entered, click on any images you want to assign a value to > enter the value > Update Value > Save and Exit:

After an individual responds to a MicroMoment they will be redirected to one click confirm their response. This is to help combat spam bots. Once confirmed, they are redirected to a thank you page:

To personalise both the confirmation and thank you page go to Template > MicroMoment > click into the MicroMoment and then click the Settings option, top right. Enter the details you want to show for each message:

The activity will be recorded on contacts Timeline - the example below is the CSAT MicroMoment:

Learn more about Email Template Creation